WHAT DOES TBA DO?

TBA is a full service beverage talent agency. We tailor our services to our client's needs, and can assist with everything in the life cycle of your brand, from idea to exit. However, the main focus of TBA is brand representation and promotion, and we specialize in retail sales, distributor acquisition and chain authorization / sales.

HOW IS TBA DIFFERENT THAN A BEVERAGE REP OR FIELD SALES REP?

TBA is not just a sales person, representing your brand in the market like an average field sales representative. Although we have achieved great success in exceeding our client's sales targets, TBA brings much more to your brand than just retail sales. Securing a top shelf distributor and chain authorizations are focal points for TBA, but we can also assist in all facets of building your brand. Our connections and extensive network can put your brand in the best position to achieve your vision. Our services are unique to each of our clients to ensure the best chance of success.

DO YOU REPRESENT ALCOHOLIC AND NON-ALCOHOLIC BRANDS?

Yes. TBA is a full service beverage company, which is not just limited to alcoholic beverages. The relationships we have with retailers and chains are beneficial for all beverage types. If you have the next big idea in the world of beverage, we can help you take the next step, no matter what your product may be.

WHY SHOULD I TRUST TBA?

TBA has proven success in helping brands reach their goals. We have over 20 years experience in the beverage industry, creating, building, growing and selling brands just like yours.

MY PRODUCT IS INNOVATIVE AND UNIQUE, ARE YOU SURE YOU CAN HELP MY BRAND?

Yes! TBA believes in fostering and developing great ideas, and we are always looking for unique and exciting brands to work with. Further, the retailers and distributors we partner with are consistently interested in new and innovative concepts.

WHAT TYPE OF COMPANIES DO YOU WORK WITH?

The brands we partner with are beverage companies with great concepts, responsible management, and passion for their product. Our wealth of experience is in the beverage industry, so we focus our efforts on any type of beverage, alcoholic or non-alcoholic.

WHAT SERVICES DO YOU OFFER?

We are a full service agency that can assist in every aspect of building your brand. We can help with early phase hurdles (capital raise, business development) and reaching growth goals (distributor acquisition, retail sales, chain authorization and sales). Alternatively, if your brand is just need in quality stewardship or if you’re ready to exit the market and need advice, we can help with those too.

DO YOU FOCUS IN ANY ONE AREA?

TBA can assist in every area of brand development. However, we specialize in retail sales, chain authorization / sales and route to market strategy. For a full explanation of how we can help, please see the Services Offered page.

HOW LONG DOES IT TAKE TO GET STARTED?

Once you contact TBA, we can get started right away. Our team will get back to you within 48 hours to set up a phone call to discuss your brand and the services you are interested in. If we mutually decide to move forward, we can immediately begin working on serving your needs.

HOW MUCH DOES IT COST TO WORK WITH TBA?

The cost of services varies significantly depending on what your brand is interested in, however, we guarantee value for money and competitive prices. Many different structures are available and TBA ensures that their clients get the best service for a low cost. Remember, TBA’s goal is to partner with your brand to achieve a mutually beneficial relationship; our pricing reflects that goal.

WHAT OTHER COMPANIES HAVE YOU WORKED WITH?

We have worked with many different companies representing various products. Please see our Brand Relationships page for a list of our partners.

WHY DON'T YOU HAVE A LARGER CLIENT LIST?

We are very selective with the brands we partner with, to ensure each one gets the focus and attention they deserve. However, we are always looking for new brands to work with and are open to all inquires. If you are interested in finding out more, please visit the Contact page.

DO YOU ONLY WORK WITH ALCOHOLIC BEVERAGES?

No! We have worked with non-alcoholic beverages in the past and have a great track record in assisting these companies. Our relationships with distributors and retailers (including chains) extends to all beverage types, not just alcoholic brands.

DO YOU CARRY MORE THAN ONE BRAND IN EACH CATEGORY?

We believe that selling multiple brands in the same category dilutes the attention each brand receives. We also want to avoid selling our brands against each other. Therefore, we limit our portfolio to one product in each price category. That does mean we can carry multiple products (e.g two whiskeys) as long as they are in different price tiers.

HOW DO I BEGIN A RELATIONSHIP WITH TBA?

Reach out to us via the Contact page and we will respond within 48 hours to answer any questions you have. We can then set up a phone call or meeting to discuss the next steps to bring you aboard.

WHAT CAN I CONTACT TBA ABOUT?

Please contact us with any questions you have! We would love to provide more information on the wealth of services we offer or any other items you may be wondering about.

WHAT IS THE BEST WAY TO CONTACT TBA?

The easiest way to contact us is using our Contact page and completing the web form. However, if you prefer, you can email info@thebeverageagency.com or call 1-310-497-1990 and we will get back to you ASAP, but always within 48 hours.

HOW LONG DOES TBA TAKE TO RESPOND TO INQUIRIES?

We will respond to any inquires within 48 hours to get you the information you need in a timely manner!